What is an influencer and Its Role in Marketing?

What is an influencer?

What is an influencer? An influencer is a person who makes an effort to influence others. Influencers are the people who inspire others and can convince people of their actions. Influencers are persons who can develop people’s interests by using their communication skills and activities. They can easily persuade people to follow them. They make them adopt their lifestyle, buy things like them, dress up like them, and use the same things as they do. Thus influencer is a person who has the power to make people follow him/her. They have the ability to influence the buying choices of others because of dominancy in their lives. The followers of the influencer think, they have more information, a better position, or they are impressed with their some quality. Influencers have a relationship with their audience.

Types of influencers

Influencers are categorized based on their content level, their number of followers, and their level of influence on people. Influencers are grouped into certain categories, influencers with maximum followers are grouped into ‘Mega influencers’, others with less than these mega influencers followers are classified into macro-influencers, micro-influencers, and nano influencers. These influencers have a great number of followers, who use to follow them and copy their lifestyle. The followers of influencers pay attention to their words and use products recommended by them.

  • Mega Influencers
  • Macro Influencers
  • Micro-Influencers
  • Nano Influencers

Mega Influencers

Mega influencers are the people with a maximum number of followers. They have followers of more than 1 million (1M). Mega influencers are mostly TV celebrities, movie stars, sportspeople, musicians, and politicians. Some mega influencers gain fame through their online live streaming and other activities. They are involved in doing something tremendous by which people are so much amused and impressed. Brands use these mega influencers for marketing purposes, for the promotion of their product. But less number of brands can afford these mega influencers because they ask for a very good amount of money to collaborate with any brand. So to refer something to the audience via mega influencers, a brand must be affording enough to pay them well.

Macro Influencers

Macro influencers are one stage down from the mega influencers, and possibly more available as a mega influencer for work. Brands think about individuals with supporters in the reach somewhere in the range of 40,000 and 1 million followers in the social community to be macro-influencers. This gathering tends to comprise of two kinds of individuals. They are either old superstars or less famous stars of the industry. They are effective online specialists who are involved in contributing something to the viewers. They have developed more huge followings than ordinary micro-influencers. This type of macro-influencers is probably going to be more valuable for firms participating in influencer advertising. Macro influencers for the most part have a prominent and can be magnificent at bringing issues to light. There are more mega influencers than macro-influencers, so it should be simpler for a brand to locate a macro influencer ready to work with them. Brands mostly hire these macro-influencers because they cooperate with them and work efficiently and charge less amount of money than mega influencers. This is the classification made based on the number of their followers. They have just arrived at their position because of the followers they have bought.


Micro-influencers are daily life, common people who use to subscribe through their online channels. They have gained a piece of good knowledge about some everyday life chore. They use to stream and develop follower’s interest by their knowledge. They have followers ranging from 1000 to 40,000. Micro-influencers are making every day struggles to entertain their followers. They are making online videos, audio, post snaps with amusing captions. Brands also want to collaborate with this micro-influencer but some of them are unaware. Some micro-influencers are even willing to work without being paid. Because in this the micro-influencers can get a chance to increase their followers. Now micro-influencers are working very hard and are successful in gaining their new everyday followers. Micro-influencers are becoming more famous with each day passing, some of them are the future macro-influencers.

Nano Influencers

Nano influencers are the new influencers who have decided just now to start making followers. They are now willing to turn into an influencer and want to create something interesting which will catch people’s attention.  They are trying to be more creative for their audience. They have followers less than 1000 or maybe 1000. They have less number of influencers because they lack the knowledge and are less efficient to please people with their content. Nano influencers need to work very hard to get in the race because with this number of followers, brands are not going to ask them for promotion of their product. If brands hire nano influencers for the promotion of their product, they will have to stay in contact with so many nano influencers to advertise their product as they have fewer followers.

What is Social Media influencer?

Social media has gained a lot of importance very rapidly in a short time. Every person now uses social media, and it has become a platform for social media influencers. Influencers have usually many followers. These influencers start to connect with social media and all their followers start to follow them on social media. A social media influencer is a person who has set up a very good reputation in society and has an approach to a huge audience. He has the ability to convince others to dependent on their ideas and recommended things. An influencer uses different strategies to get people’s attention and can inspire others to extend their social reach. An influencer might be anybody from a blogger to a superstar to an online business person. Brands and other companies need social media influencers because with the help of these social media influencers they can promote their products. The followers of social media influencers would definitely buy the recommended product by their influencers.

What is influencer marketing?

Marketing can promote the product’s demand. Talking in your follower’s language, giving a good review for an item, and sorting out which promoting strategies are best for your objective market can be a genuine test for influencers. Influencer marketing is a developed form of online marketing people do marketing of the products for companies and brands. Influencer marketing involves a brand collaborating with an online influencer to share the reviews and for promotion of their product. When the influencers give a positive review of the products, it is obvious that their followers are going to buy it soon. Influencer advertising is a sort of social media marketing that uses the support of the followers that are impressed by the influencer’s review. They are promoting the item with references of influencers. Influencer marketing works as a result of the high measure of trust that social influencers have developed with them. Influencer marketing is a convenient source to reach a new audience for the promotion of products. It helps to increase brand production, highlights the name of the brand in the market.  

Influencer Marketing Strategies

Many brands and companies use marketing influencers for the promotion of their product. The followers of marketing influencers rely on their recommendations, which is beneficial for companies and brands. They hire marketing influencers and reach the goal of their selling. Follow the following strategies to become a successful marketing influencer.

Find a reliable brand for marketing

Social Media has made it easy to find everything, every influencer is available on social media. Type the category of product and choose a brand for its promotion. But make a little research about the brand before giving them a go-ahead for marketing.

Give your best

When a brand gives you a task for the promotion of their product. Go through the product characteristics thoroughly, read all the ingredients, how to use it, and what are the pros and cons of using it. Make very intriguing content for the marketing of the product. Write well about the product and its uses. Give your best and aim to influence the followers!

Don’t copy-paste ideas of others

Be creative and unique, do not copy the ideas of others. Be you! Think about new fantastic ideas that others have not done yet. If you are not having an eccentric idea, mold the ideas of others and combine two-three ideas of different influencers and make a new of your own.

Be patient

Success comes a long way, stay patient! Success never comes overnight. One has to work hard and then wait for its result. In the marketing influencers’ case, fame depends on the follower feedback. Some followers may be going to give a positive review and some a going to give a negative review. 


Influencers are digging in for a long time. This is wonderful that how the influencers have turned into an incredible arrangement in a very short timeframe, and in coming years might be definitely not the same as today. This guide will assist you in building your technique, yet like any social procedure, it’s essential to be prepared for change. It will also help you if there are some interesting questions to working with influencers. Whenever you think you are working so much as an influencer and still not achieving your goal. So don’t let your morale down, achievement changes between brands so don’t surrender if your initial one is a disappointment. You may find that joining influencers into your marketing system is uncontrollably valuable to everybody.

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