The Role of Social Media and Its Importance in Modern Society

Social media is a digital platform that allows its users to create and share the content of their choice with people. Social media has command on wide range of websites and apps. It has made its importance in our lives in a very short period. It has become necessary daily activity for people. Social media enables its users to stay in contact by making communication easier. Sharing pictures, videos, expressing thoughts, ideas, and documents are just one click away. Exchanging messages and data from one corner of world to other is made easiest with the help of social media. Back to old time, if someone is even shifted to next colony of the city. People were not able to have a solid connection with them and unaware of their life happenings. Now people share their life events and occasions with their loved ones. Social media and internet has changed today’s life. The role of social Media can be observed in diverse fields such as communication, business, entertainment, food, lifestyle and welfare.

Social media has become a very useful platform for business. Social Media has made advancements in business through online shopping. Many online businesses are getting a very good profit. Now trends of shopping are changed, people use to shop online. Lives of people are gone so busy that they don’t get enough time to go to the shopping centers and spend hours to shop things. Companies and brands have made their online sites and apps for shopping purpose. Shopping is made easy as it is just one click away, all the sizes and lengths of dresses are mentioned. Not just costumes but all other kinds of products are available on online stores for shopping. Add the products and dresses in your cart online, mention the address. Your product will be delivered at the given address in the mentioned time.  

Social media has progressively developed a role in more than personal life. Social media has made a knowledgeable change in recruitment and hiring of employees. Recently managers have started utilizing networking sites to analyze the foundation of interviewee’s education and activities in which they are involved. They use to visit their LinkedIn profile to look out where they stand in their profession life and their experience. Some companies use to go through their Facebook profile and get an idea about their likings, disliking’s and their travelling history. This benefit to meet the company the actual person, this way they can genuinely meet and interview the person.  Social media has served in another way as well it helps to arrange video call, conferences and meetings. Companies can arrange their meet overs virtually, they don’t need to set up a place and come from different long distant locations. They schedule the meeting online and take advantage from the component of social media.

Spending leisure time by scrolling newsfeed has become a new activity in modern society. Now after waking up early in the morning people first of all search for their mobile phones to check out the newsfeed. How many likes, comments they have got on their posts or status. People now tend to like sitting on a couch and enjoy the content on the social media site.  Social media has a become a source of entertainment, now if it is raining one cannot go outside either one is in a waiting room waiting for their bus to arrive or a person is getting bored. They just need to open up their social networking site and start scrolling it and get amused by different videos and posts of their friends and other people. Social media has gained importance in our daily life as well by becoming a very good source of entertainment.  Social media is helping people to earn through entertaining other people.  One can start getting paid by increasing the number of followers on their social media site. If someone has capability to share a content which will influence people and they will start to like and share it. It will help to increase the number of followers and subscribers. This way they can start getting paid by just showing their talents and entertaining others.

Due to covid-19, education system is disturbed. Classes are conducted virtually. Social media served the purpose of education as it allows students and teachers to follow them on networking sites. They can view each other’s content, chat and clear all the misconceptions and doubts. Students can share their opinions and inquire all sorts of issues which helped to improve their performance and grades. It is very beneficial for education system in this time.

There was a time when people were not able to go to courts and ask for justice. But social media has become a very powerful source to share every injustice happening in the society. Social media is a platform where every type of information and news is shared. Ill treatment cannot stay covered and under the pressure of other forces and people. Social media helps to express all the oppression, abuse and in justice happened on the people. It supports every person to speak for their rights and talk against violence publically. Thus social media also serves the purpose of fighting for human rights in the society.

Social media is a big platform that plays a vital role in a modern world. Society is so influenced by social media in many ways mentioned above. Social media is removing the gap between higher authority and public. It is helping to create awareness for many unresolved issues.  If people will keep on using the social media as an effective tool, it is going to benefit them in numerous more ways.

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