We all know that being social has its own advantages. Similarly, being social for businesses is extremely important. That is no more optional. So, as a business owner, one must understand the importance of social media. We cannot deny the numerous benefits of social media in our lives. That There are many risks of avoiding social media marketing. It is extremely important to add social media to your business’s marketing mix.
There is a potential loss in revenue if you don’t consider social media. Or your business might lose reputation for this. Consequently, there is a lot to worry about if you are not social. Today, we will discuss the undeniable benefits of using social media. These are powerful advantages that you can benefit from.
How social media benefits business has become even more exciting in the past year. And yes, thanks to the global pandemic and resulting growth. In this post, we list 21 of the strongest benefits that cannot be denied. It’s an essential way to reach your customers. Moreover, you can gain valuable insights and grow your brand.
These advantages of social media for companies are magic. Especially for small businesses are persuasive, actionable, and cost-effective. You will be able to clearly see what these features are. Also, you will realize what social media trends can do for you and your business.
Now, there are more than 3 billion active social networks. People are using them extensively in their daily lives. Similarly, these networks have become platforms where customers engage with brands. According to research, people follow brand pages more than celebrities. 80% of users on an online platform follow businesses.
You might be missing out on a lot of things if you are not using social media. Because that’s a fast, inexpensive way to reach out. It helps to target millions of people all at once. Social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media. And 78% of salespeople outsell their products by using social media for their business.
Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
1. Tell Your Story and About Your Company Culture:
Everyone has a story. Every person, every group, and every business have one. Even your business must have one. And as emotional people, we’re wired to react to those stories.
Moreover, we make decisions based on the emotions those stories create. You don’t have to have a viral story like a movie though. Normally, everyday stories revolving around your brand will still be impactful. So, share them with the audience in your marketing campaign.
Effective stories can have a great impact on your brand’s image. They can be simple or extensive. It depends on what you think will be most effective.
2. Increase Brand Awareness/ Brand Recognition:
Social media marketing will make it easy to spread the word about your products and mission. Now, almost 50% of the total population use online media stages. They’re a natural spot to arrive at a new audience. Moreover, they help to exceptionally focus on target clients.
Think individuals just connect with brands they definitely know via online media? Consider that 60% of social media users say that they find new products on the platform.
The time when Absolut Vodka ran an Instagram campaign. It was to promote its restricted version Spark bottle. As a result, the organization accomplished a five-point lift in brand awareness.
Gaining brand recognition is one of any business’s most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Online media has a benefit over traditional media. Because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience to look at your brand even when they aren’t thinking about your brand or product.
Pay attention to your profile and cover photos. A great way to create brand recognition is to place your logo often yet strategically. You want to make sure that it’s not overwhelming or distracting. Make sure the visual elements of your brand are well represented.
Take a look at Nike’s Social Media. Nike keeps their profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing. The cover photo is especially effective because it connects the Nike logo to the idea of running.
3. Humanize Your Brand:
A UK study found that more than half of adults do not trust a brand. They will start to trust until they see “real-world proof” that the brand is keeping its promises.
You have to show your human side to connect with customers. Moreover, it will help you to connect with potential customers. How are you embracing your brand values? Do you even have brand values? Similarly, how are you looking out for the best interests of your customers? What are you doing for your employees? Does your product really work?
The ability to create a real human connection is one of the key benefits of social media for business. We call them Meaningful Relationship Moments. Introduce your followers to the people who make up your company. Also, show them how existing customers are using. Moreover, explain how customers are benefiting from your products.
A social media advocacy program can be a great way to humanize your brand. It is a program that relies on third-party cheerleaders. They are the people who will promote your brand through their own social channels.
4. Create A Conversation Around Your Brand:
A strong social media marketing strategy will generate conversation about your brand, products, and partners.
Take an example from PlayStation. A simple post saying congratulations to Naughty Dog. It is the company behind the new video game Uncharted 4. The post was for its success generated feedback on the game.
In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all adjusted by social media.
Tip: Engage with your audience when they comment on your social media messages. Make sure they feel that there is a person behind the brand. Ensure that they don’t feel like they’re talking to a robot. It will give them a better perception of your company. And make them feel more like a valued customer.
Focus on sharing content that naturally creates conversation. Some of those ways are to:
Give shout-outs to other companies you network and work with. Have feedback about your products. Ask open-ended questions. Then let the users reply to get them actively involved.
5. Establish Your Brand as A Thought Leader:
Always try to be a leader first. No matter what industry you are dealing in. Look for opportunities to become a leader. Thought leaders are those who come up with interesting and new ideas. Try to become a go-to source for information on all the products and stuff related to your specific market.
Thought leadership is a great way to become the first option of customers. They will trust you more. It is as important as brand advocacy. Many of the research has shown that marketers underestimate how much brand leadership can impact trust. This is crucial for B2B marketers. About half of B2B marketers were interviewed.
They believed their thought leadership would build trust in their companies. However, more than 80 percent of buyers said thought leadership builds trust.
The 2018 Edelman Trust Barometer also found that 63 percent of people trust technical experts. As compared to only 42 percent of people who trust businesses.
There are several platforms for this. You can post daily about entrepreneurship and success. Use these social networks to focus on customers. Aiming to establish yourself as a thought leader.
6. Learn How to Connect with Your Audience Through Social Listening:
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience. Moreover, you can then identify trends your target audience is following.
You’ll learn about what they’re struggling with. That can help you create content addressing those pain points. Similarly, you can also identify the tone and language that your target audience uses.
Make it a part of your daily routine to do some social listening. And see what people are saying in your industry. If you want to take your social listening to the next level, check out social listening tool used by successful teams.
7. Stay on Top of Consumers’ Minds:
Most online media users log into their accounts at least once per day. According to a Research Center, many people are checking social media multiple times per day.
Online media allows you to connect with fans. And followers every time they log in. Try to keep your social posts entertaining. Moreover, they must be informative
As a result, your followers will be glad to see your new content in their feed. They will keep you top of mind. So, you’re their first stop when they’re ready to make a purchase.
8. Increased Traffic to Your Pages:
Social media marketing can assist in sending customers directly to your site.
It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams.
Though social networks are great for getting traffic to your site. You need to consider not only what to post but how often to post. Moreover, you don’t want to become that overbearing marketer. Or you’ll turn off your customers.
It’s good to follow a set schedule for posting your content. Link to one of our blog posts. This will help you ensure that your content is posted at a time that is most effective. Also, it will give you time to edit your content to help you with your SEO.
Social media posts and ads are key ways to drive traffic to your website. Share great content from your blog or website to your social channels. It is a great way to get readers as soon as you publish a new post.
Tip: Use bit.ly to shorten your links and place them within your posts and profiles. The shortened links will save space. Also, it will not look overbearing to the audience.
You should offer great value in the chat. Rather than being too promotional. Remember to include your website address on your social media profile. So that people who want to learn more about you can do so with one easy click. Even better, use a pinned post. Then you can highlight a landing page on your website that’s relevant to the chat.
9. Generate Leads:
There are numerous benefits of social media. One more is that it is an easy and low-commitment way for potential customers. They can express interest in your business and your products. Lead generation is such an important benefit of social media for business. Many social networks offer advertising formats specifically designed to collect leads. Lead generation is the creation of consumer interest. Also, to force them to take an interest in products or services of a business.
10. Link Building:
Social media can have an indirect impact on SEO.
For example, let’s say that you get 1,000 shares on a blog post because it contains strong content. Some of your followers who see your post may write similar content. And link back to your original post as a source. Search engines will then pick up on the fact that your content has linked back to a good amount. So, hopefully, it ranks your post higher than your competition.
Using a social media scheduling tool can help you plan your social media posts. So, your content can be found and be linked to.
11. Boost Up Sales:
Social media can help you sell anything. No matter whatever you sell. Your social accounts are a critical part of your sales funnel. It is the process through which a new contact becomes a customer.
We know that the number of people using social media continues to grow. Similarly, social sales tools to measure social media analytics are growing. So, social networks will become increasingly important for product search and e-commerce. The time is right to work on your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool. It is a new approach to selling.
That allows salespeople to exactly target their prospective customers. Also, helps establish close relationships through existing connections.
12. Gather Data from Audience Research to Improve:
Audience research is similar to social listening. It searches for the keywords your audience will be using. But it’s more focused on your specific product. You can use social media to gather this information.
Many allow you to view the reach and the insights of all your posts.
To view the insights on your brand page: Simply go to the page that you are the admin of. And they will be next to your cover photo. Many social platforms will have an option to view the insights of every status you post. The option to see is at the bottom of each post.
13. Partner with Influencers:
Word of mouth (informal marketing) has an influence on the purchasing decision customers make. They increase almost 20 to 50% of sales. Your customers will probably talk about your brand on social media. This way they will create awareness about your brand. Moreover, it will help build the credibility of your brand.
One key way to drive social word of mouth is to partner with influencers. The people who have a large following on social media are called influencers. They can draw the attention of their following to your brand.
Many kinds of research have shown that collaborating with an influencer can give your brand four times more lift. That lift is in brand familiarity. So, it gives more awareness than collaborating with a celebrity.
14. Build Brand Loyalty:
What could possibly be better than building brand loyalty for free? Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.
It’s an obvious direct correlation: If customers follow you, they are more likely to choose. They will choose you than your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.
Tip: Be sure to keep your loyal audience engaged and happy. Here are a few ideas:
Offer promo codes for discounts through social media to your followers. But keep in mind the social platform’s content guidelines.). Ask open-ended questions that allow your audience to reply. Give away inexpensive things such as stickers, patches, shirts, sunglasses, and hats. Also, give diaries and keychains that will make a long-lasting impression.
15. Driving Conversions:
Web traffic is just traffic. Right? Not quite. What you really care about is how much your traffic drives conversions. It is the rate at which customer reach changes into sales. Many of the benefits of social media include lifting up the conversion rate.
Here are four great ways to drive conversions with social media:
Add calls to action: A call to action is helpful because it motivates your customer to do something. They feel empowered to purchase your product. You can also design your social media messages to appeal to the customer so they’ll want to take a specific action, such as purchasing your product.
These ads can be placed anywhere on social media and can direct the customer to your site. The trick is to make sure that your site keeps the customer engaged enough to want to continue to purchase the product.
The entire process from call to action to the final sale must be engaging enough so that the customer doesn’t back out.
Contests: Competitions, giveaways, free stuff. They’re all things that no business really wants to do. But they’re extremely helpful. Anyone would be more forced to purchase a product from a company that has given them free gifts.
Many businesses will post images encouraging people to spread their content to get the word out.
Ads: One of the many advantages of media is Advertising. Let’s face it, no one is on social media to buy things. They’re on there to talk to friends or follow their interests. Moreover, the organic content that leads to ads is distasteful. So, the challenge is to grab people’s attention. Also, make them want to purchase your product or service without leaving a bad impression on them.
The beauty of social media is that it lets you directly place ads. So, the audience doesn’t feel tricked. Many social platforms allow your business to post ads directly on your target market’s timeline. Those ads will lead them directly to your page and drive those conversions right up.
16. Go Viral:
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences. Then it is exposed to their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit. Your content spreads across the internet. As a result, getting thousands or even millions of shares.
This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand. If I see that my friend likes your article, I may be interested to check out what you have to say. Even if I’ve never heard of your company before. In a world where there is far more content than any one person could ever consume. A friend’s social share acts as a kind of summary of the content.
Going viral is no easy task, of course. But without social media, it would be next to impossible.
17. Reputation Management:
Your brand’s success depends on its products and services living up to the claims. The claims that you make about them. If your service falls below the level your customers expect, they will be quick to react. And today that often means very publicly through the power of social. Try to respond to problems quickly, effectively, and transparently. This can only work in your favor. Moreover, if your response and your content are right. That means it is helpful or entertaining. You can quickly become very visible experts and the go-to source for helpful information.
Your customers are already talking about you on social media. Whether or not, you’re there to respond. So, you and your team must be active on the media. Simultaneously, you can pick up on important social posts about your brand. This to highlight the positive and address the negative before it turns into a major issue.
Is someone saying something about your business that’s not true? Be sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words.
18. Better Customer Service and Customer Support:
Most of the customers expect their brands to be active on online media. Also, they look for brand accounts specifically for customer support. Customers keep expectations from their brand. According to research by Harvard Business Review, brands that don’t meet those expectations often fail.
Also, giving responses to customers’ comments is important. This will make them feel that they are heard. As a result, they will spend more on your brand.
19. Promote Your Content:
This seems pretty general, right? Promote the content, and you’ll promote the product.
But what are the best ways to do that? Let’s look into the things that make a difference. Things such as headlines, having an image, and the time of the post. Each of these things is important. So, they must be taken into consideration when writing an online media message.
The most important thing to keep in mind in writing your messages is to be creative. You want to make sure that you’re posting original content. Being creative and telling stories is an effective way to promote content. This won’t even look like an ad. Telling a story through the headline. Or through promotional images will allow the audience to build their own meaning of the product.
Challenge yourself to master the art of telling stories that relate to the product or service. These stories will help your customer relate to you. You want to put yourself in the perspective of your audience. Try to get your ideas out on first both content and promotion. And then touch them up later.
20. Keeping Eye on The Competition:
Online media stages allow you to have a closer look at your competitors. It’s also important to know what people are saying about your competitors. You can keep a closer look at their offering.
For example, tracking mentions of your competitors. It might reveal pain points/ problems with their products. So, you could reach out to talk about. it As a result, winning new customers in the process.
When Uber Canada launched a promotion to deliver free ice cream for a day in Vancouver. Things went enormously wrong. People couldn’t get their free ice cream. So, they were not happy about it. They took the matter to online media to complain.
The social team at “Skip The Dishes” saw an opportunity. They reached out to people complaining. People were bashing Uber with a free ice cream delivery of their own. So, the company did it in the form of a Skip The Dishes credit. All those Uber haters quickly turned into Skip The Dishes fans. And they were able to win new customers.
21. Its Usage is Free:
That iss right. All of it is mostly free. It’s free to create social media profiles and post organic content. For some, that may be enough. And the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it further. Paying for promotion will help increase exposure.
You can promote your business on these online channels for free. It also automatically directs your ad toward users. The users that are interested in what you’re advertising.
You have to set up a campaign. And they’ll work with your budget. That means you’ll have a huge ROI (return on investment). Consequently, you’ll use your marketing budget in an effective way.
Don’t write organic content that sounds like an ad. It’ll make your posts look like spam. If it sounds like an ad or includes a transactional call to action you should pay for it. Examples of transactional calls to action are “Buy Now, 30% Off, Use This Coupon Code”.
Sadly, many marketers look at online media as a way to blast free advertising. Moreover, these media platforms have caught on to that idea. They are restricting the reach for unpaid-for ads. By all means, if you want to advertise on these media, you should. But make sure you pay for it. So that it looks professional and you get a good reach.
There are many advantages of social networking. Either personally or professionally. Similarly, a business can bloom if they use social media marketing. It helps increase brand awareness and brand reach. Also, it helps to keep an eye on the competition. Influencer marketing is another important aspect of online channels. Building brand loyalty is one most important advantage.
You can use online media to drive sales. Once you go viral on it. Then nothing can stop your reach and following.